"Rainbow Smile" is a large federal chain of stores for personal and home care. Under the brand "Rainbow Smile", there are over 1,100 stores with a total trading area of more than 180,000 square meters in 33 regions of Russia. The range of stores consists of about 15,000 items. The first "Rainbow Smile" stores were opened in 2001 in St. Petersburg, and in 2021, "Rainbow Smile" celebrated its 20th anniversary. The chain operates in the format of a drugstore* and is the largest in the North-West and Volga regions, as well as the second-largest drugstore in Russia. "Rainbow Smile" stands out among other chains by its wide range of goods and a focus on customer satisfaction. Each store is carefully designed to create a welcoming and convenient shopping experience. With a variety of products for personal care, household needs, and even pet care, "Rainbow Smile" caters to the diverse needs of its customers. Constantly expanding and improving, "Rainbow Smile" introduces new products and modernizes its stores to provide the best shopping experience. The chain also offers various promotions and discounts, making their quality products affordable for everyone. By prioritizing customer satisfaction and constantly evolving, "Rainbow Smile" has become a household name in Russia, loved and trusted by many. As they continue to spread their vibrant colors and joyful energy, "Rainbow Smile" remains at the forefront of the personal and home care market.