"Rainbow Smile" is a large federal chain of stores for personal and household care. Under the "Rainbow Smile" brand, there are over 1,100 stores with a total area of more than 180,000 sq. m. in 33 regions of Russia. The store's assortment includes about 15,000 items. The first "Rainbow Smile" stores were opened in 2001 in St. Petersburg, and in 2021, the brand celebrated its 20th anniversary. The chain operates in the format of a drugstore* and is the largest in the North-West and Volga regions, and the second largest drugstore in Russia. The concept of "Rainbow Smile" was born out of the desire to bring joy and brightness into people's lives through self-care and creating a cozy home atmosphere. With a wide range of products and affordable prices, our stores have become favorites among customers from all walks of life. Our team is constantly working to expand the assortment and improve the quality of products, making sure that every purchase brings satisfaction and convenience to our customers. We carefully select each item, from skincare and makeup to household essentials, to provide our customers with the best options to fit their needs. Over the years, "Rainbow Smile" has grown from a small local store to a nationwide chain with a strong presence in major regions of Russia. Our stores not only offer a convenient shopping experience but also serve as a community hub where customers can find helpful advice and tips on self-care and home maintenance. With a commitment to continuous growth and customer satisfaction, "Rainbow Smile" continues to spread happiness and brighten up the daily routines of people across the country. Join us on this journey towards a more colorful, beautiful, and joyful life with "Rainbow Smile"! *Note: drogeri (другери) - term used in Russia to describe a store that sells a wide variety of personal care and household products.